中國酒店行業競爭格局

本段價值(zhi)體系數(shu)值(zhi)：連(lian)鎖酒(jiu)店(dian)客(ke)房數(shu)、酒(jiu)店(dian)業連(lian)鎖化率

1、場所的的分類

2、在我國酒(jiu)店(dian)住宿公司良性(xing)競爭大格局：TOP3市占率超4成

2019年全球該(gai)(gai)(gai)(gai)飯(fan)店(dian)公(gong)(gong)(gong)(gong)寓知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)公(gong)(gong)(gong)(gong)司(si)的市(shi)場(chang)程(cheng)度較高一起，前六(liu)大茶葉品牌錦江知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)公(gong)(gong)(gong)(gong)司(si)、華住該(gai)(gai)(gai)(gai)飯(fan)店(dian)公(gong)(gong)(gong)(gong)寓知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)公(gong)(gong)(gong)(gong)司(si)、首旅如(ru)家(jia)該(gai)(gai)(gai)(gai)飯(fan)店(dian)公(gong)(gong)(gong)(gong)寓知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)公(gong)(gong)(gong)(gong)司(si)、格林(lin)該(gai)(gai)(gai)(gai)飯(fan)店(dian)公(gong)(gong)(gong)(gong)寓知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)公(gong)(gong)(gong)(gong)司(si)、東呈知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)公(gong)(gong)(gong)(gong)司(si)、尚美日常知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)公(gong)(gong)(gong)(gong)司(si)、重(zhong)生都市(shi)該(gai)(gai)(gai)(gai)飯(fan)店(dian)公(gong)(gong)(gong)(gong)寓知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)公(gong)(gong)(gong)(gong)司(si)、亞朵知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)公(gong)(gong)(gong)(gong)司(si)、開元該(gai)(gai)(gai)(gai)飯(fan)店(dian)公(gong)(gong)(gong)(gong)寓知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)公(gong)(gong)(gong)(gong)司(si)、逸柏該(gai)(gai)(gai)(gai)飯(fan)店(dian)公(gong)(gong)(gong)(gong)寓知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)公(gong)(gong)(gong)(gong)司(si)二十家(jia)單位客臥用量只占全國該(gai)(gai)(gai)(gai)飯(fan)店(dian)公(gong)(gong)(gong)(gong)寓業客臥統(tong)計數(shu)的64.35%。

當中，錦江我國各地(di)投資(zi)控(kong)股集(ji)團(tuan)(tuan)官網套(tao)房(fang)(fang)的(de)(de)量(liang)占我國各地(di)賓(bin)(bin)館服(fu)務(wu)(wu)業(ye)套(tao)房(fang)(fang)總(zong)值的(de)(de)20.18%，占到(dao)比例極大；華住賓(bin)(bin)館投資(zi)控(kong)股集(ji)團(tuan)(tuan)官網套(tao)房(fang)(fang)的(de)(de)量(liang)占我國各地(di)賓(bin)(bin)館服(fu)務(wu)(wu)業(ye)套(tao)房(fang)(fang)總(zong)值的(de)(de)13.91%；首旅如(ru)家賓(bin)(bin)館投資(zi)控(kong)股集(ji)團(tuan)(tuan)官網套(tao)房(fang)(fang)的(de)(de)量(liang)占我國各地(di)賓(bin)(bin)館服(fu)務(wu)(wu)業(ye)套(tao)房(fang)(fang)總(zong)值的(de)(de)9.22%；賓(bin)(bin)館業(ye)三龍頭股加總(zong)占到(dao)比例為43.31%。

3、經濟增長型加盟(meng)連鎖酒(jiu)吧企業：漢庭、如家、7天(tian)侵(qin)占前三

2021，劃算型品(pin)(pin)牌加盟飯(fan)店(dian)(dian)餐(can)(can)(can)(can)(can)廳(ting)(ting)中，前特別別是漢(han)庭飯(fan)店(dian)(dian)餐(can)(can)(can)(can)(can)廳(ting)(ting)、如家飯(fan)店(dian)(dian)餐(can)(can)(can)(can)(can)廳(ting)(ting)、7天飯(fan)店(dian)(dian)餐(can)(can)(can)(can)(can)廳(ting)(ting)、格林豪泰、錦江的星(xing)耀、尚客優(you)品(pin)(pin)牌加盟飯(fan)店(dian)(dian)餐(can)(can)(can)(can)(can)廳(ting)(ting)、中國城市節省(sheng)時(shi)間飯(fan)店(dian)(dian)餐(can)(can)(can)(can)(can)廳(ting)(ting)、當(dang)代(dai)118品(pin)(pin)牌加盟、怡萊飯(fan)店(dian)(dian)餐(can)(can)(can)(can)(can)廳(ting)(ting)、駿怡品(pin)(pin)牌加盟飯(fan)店(dian)(dian)餐(can)(can)(can)(can)(can)廳(ting)(ting)，行業(ye)內CR10為52.62%。中僅，漢(han)庭飯(fan)店(dian)(dian)餐(can)(can)(can)(can)(can)廳(ting)(ting)、如家飯(fan)店(dian)(dian)餐(can)(can)(can)(can)(can)廳(ting)(ting)、7天飯(fan)店(dian)(dian)餐(can)(can)(can)(can)(can)廳(ting)(ting)躋身前三，市占率分開 為9.31%、8.91%、7.88%。

4、中(zhong)高檔(dang)連鎖加盟(meng)該(gai)酒(jiu)店公司：維(wei)也納名列(lie)首，行(xing)業較集(ji)約化(hua)

去年，高檔(三星s級)加盟店酒(jiu)(jiu)樓(lou)(lou)(lou)(lou)(lou)賓(bin)館(guan)(guan)(guan)該(gai)品(pin)牌(pai)等方面，維也(ye)納酒(jiu)(jiu)樓(lou)(lou)(lou)(lou)(lou)賓(bin)館(guan)(guan)(guan)、全(quan)季(ji)酒(jiu)(jiu)樓(lou)(lou)(lou)(lou)(lou)賓(bin)館(guan)(guan)(guan)、麗楓酒(jiu)(jiu)樓(lou)(lou)(lou)(lou)(lou)賓(bin)館(guan)(guan)(guan)、如家商旅(lv)、星程酒(jiu)(jiu)樓(lou)(lou)(lou)(lou)(lou)賓(bin)館(guan)(guan)(guan)、桔子精選集、宜尚(shang)酒(jiu)(jiu)樓(lou)(lou)(lou)(lou)(lou)賓(bin)館(guan)(guan)(guan)、雅斯(si)特酒(jiu)(jiu)樓(lou)(lou)(lou)(lou)(lou)賓(bin)館(guan)(guan)(guan)、喆啡(fei)酒(jiu)(jiu)樓(lou)(lou)(lou)(lou)(lou)賓(bin)館(guan)(guan)(guan)和希案(an)酒(jiu)(jiu)樓(lou)(lou)(lou)(lou)(lou)賓(bin)館(guan)(guan)(guan)位(wei)居前(qian)十。在當中，維也(ye)納酒(jiu)(jiu)樓(lou)(lou)(lou)(lou)(lou)賓(bin)館(guan)(guan)(guan)市(shi)(shi)占率(lv)獨(du)角獸高達(da)27.0%，全(quan)季(ji)酒(jiu)(jiu)樓(lou)(lou)(lou)(lou)(lou)賓(bin)館(guan)(guan)(guan)市(shi)(shi)占比(bi)率(lv)13.23%，麗楓酒(jiu)(jiu)樓(lou)(lou)(lou)(lou)(lou)賓(bin)館(guan)(guan)(guan)市(shi)(shi)占比(bi)率(lv)7.01%。相關性行業內CR10完成71.77%，市(shi)(shi)場中對比(bi)一起。

5、價廉物美連鎖(suo)茶葉(xie)品牌酒店公寓(yu)餐廳茶葉(xie)品牌：亞朵(duo)酒店公寓(yu)餐廳位居第(di)1 ，的市場較分(fen)散化(hua)

2O2O，高(gao)擋(四三星級)加盟商(shang)(shang)(shang)務(wu)(wu)場(chang)(chang)所(suo)餐(can)(can)飲該品牌的(de)方面，前十大排名分開(kai)(kai)是亞(ya)朵商(shang)(shang)(shang)務(wu)(wu)場(chang)(chang)所(suo)餐(can)(can)飲、和頤商(shang)(shang)(shang)務(wu)(wu)場(chang)(chang)所(suo)餐(can)(can)飲、美(mei)居(ju)商(shang)(shang)(shang)務(wu)(wu)場(chang)(chang)所(suo)餐(can)(can)飲、錦江都城、桔(jie)子寶石(shi)、施柏閣、麗呈(cheng)商(shang)(shang)(shang)務(wu)(wu)場(chang)(chang)所(suo)餐(can)(can)飲、麗呈(cheng)睿軒(xuan)商(shang)(shang)(shang)務(wu)(wu)場(chang)(chang)所(suo)餐(can)(can)飲、開(kai)(kai)元大商(shang)(shang)(shang)務(wu)(wu)場(chang)(chang)所(suo)餐(can)(can)飲、美(mei)豪麗致。貿(mao)易市場(chang)(chang)細分互聯網行業CR10為(wei)26.41%。貿(mao)易市場(chang)(chang)比較而(er)言(yan)離(li)心分離(li)。但其中，亞(ya)朵商(shang)(shang)(shang)務(wu)(wu)場(chang)(chang)所(suo)餐(can)(can)飲、和頤商(shang)(shang)(shang)務(wu)(wu)場(chang)(chang)所(suo)餐(can)(can)飲、美(mei)居(ju)商(shang)(shang)(shang)務(wu)(wu)場(chang)(chang)所(suo)餐(can)(can)飲市占(zhan)率分開(kai)(kai)為(wei)9.38%、2.98%、2.46%。

6、低調型茶葉連鎖酒(jiu)店賓(bin)館品(pin)牌形(xing)(xing)象標志：后腦品(pin)牌形(xing)(xing)象標志均勢的競爭

亳(bo)華(hua)型(五評星(xing)級)提供(gong)(gong)專(zhuan)業的品牌(pai)標志各方面，20年前前十區分是碧桂園樓盤樓盤金鳳凰(huang)、富力綠色(se)養(yang)(yang)生(sheng)(sheng)賓(bin)館(guan)餐(can)廳、錦江綠色(se)養(yang)(yang)生(sheng)(sheng)賓(bin)館(guan)餐(can)廳、京陵提供(gong)(gong)專(zhuan)業的綠色(se)養(yang)(yang)生(sheng)(sheng)賓(bin)館(guan)餐(can)廳、開元名都、首旅開國、君(jun)瀾大小飯店、恒大嘉華(hua)、君(jun)瀾綠色(se)養(yang)(yang)生(sheng)(sheng)綠色(se)養(yang)(yang)生(sheng)(sheng)賓(bin)館(guan)餐(can)廳和(he)世紀經典金源。層級服務業CR10為34.01%。當中碧桂園樓盤樓盤金鳳凰(huang)、富力綠色(se)養(yang)(yang)生(sheng)(sheng)賓(bin)館(guan)餐(can)廳和(he)錦江綠色(se)養(yang)(yang)生(sheng)(sheng)賓(bin)館(guan)餐(can)廳市占(zhan)率無比將近(jin)，區分為5.05%、4.78%和(he)4.70%。市場(chang)的更加消減(jian)。